An alternative to traditional retail storefronts are product showrooms. As retail continues to evolve, promotional showrooms are more and more important to brand identity. Showrooms are intimate, more so than retail environments , and they can offer an immersive brand experience that’s unlike retail. In this case, smaller is better to stimulate the senses.
Also referred to as SEG or tension fabric , this form of signage is the gaining popularity amongst brands and retailers that need to change their look often. Signage that features seasonal inspiration, new products, or celebrity ambassadors, usually requires a change after certain amount of time.
Silicone Edge Graphics (SEG) feature a thin silicone beading around the edges that fits into an understated framing system. The main advantage to SEG Fabric signage is the durability it offers when handling. Brands and retailers love SEG products because they can be folded without damage, but look rigid when installed in the framing .