Showroom Signage is Vital

A Better Kind Of Sign


An alternative to traditional retail storefronts are product showrooms. As retail continues to evolve, promotional showrooms are more and more important to brand identity. Showrooms are intimate, more so than  retail environments , and they can offer an immersive brand experience that’s unlike retail. In this case, smaller is better to stimulate the senses.

Also referred to as  SEG or tension fabric , this form of signage is the gaining popularity amongst brands and retailers that need to change their look often. Signage that features seasonal inspiration, new products, or celebrity ambassadors, usually requires a change after certain amount of time.

Silicone Edge Graphics (SEG) feature a thin silicone beading around the edges that fits into an understated framing system. The main advantage to SEG Fabric signage is the durability it offers when handling. Brands and retailers love SEG products because they can be folded without damage, but look rigid when  installed in the framing .


Next Generation Technology

Silicone Edge Graphics Are The Wave Of Today

Our silicone profile strips are used by hundreds of graphic companies to produce fully customizable silicone edge graphics using fully automated sewing systems, in any size and installation. Fabric graphics reproduce crisp colors through high end direct printers. The frames are portable, lightweight and the flexible silicone can make the display completely frameless for an upscale visual appeal.

PVC flat profile strips have long been a favorite of signage companies that want a dependable solution to creating fabric display frames. Our 100% PVC strips are a perfect fit for such companies. Similar to Silicone, a PVC stip is sewn directly to the edge of a graphic, and the strip is then inserted into a frame with a recessed groove. Our PVC is available in different sizes and in clear or blue options with adhesive as well.

“The best SEG team in the business, anywhere.”